What is a Real Estate Virtual Assistant

A IREAA ™ VAs goal is to boost the client’s production from mid-level performance to top-producing status. But the level of success your client achieves depends on what you offer in the way of skills and knowledge - whether you are licensed or unlicensed, what you'll charge and how you charge and how well you are prepared to assist the real estate professional. Following the advice in this section will ensure that your professional relationship with your client is a rewarding one and your success will depend on your knowledge.

As a IREAA™ you must have the latest technology and the most up to date software such as MS Word, MS Publisher, MS Excel, MS PowerPoint and have the knowledge to go into and maintain an online program in order to handle your client’s needs.

You need to understand how different programs work so that you can add listings, marketing information and photos to promote the seller’s home and you must have an understanding that listings are the lifeline of your Realtor’s business, if they are a listing agent. Listing Agents are discussed later in this chapter.

A IREAA™ must learn the market their client is located in and have a grasp of the market and what that market expects, what one market like Fremont , CA wants is totally different than that of Frisco , Texas . There is research involved and to become the best IREAA™ in the market you must take the time to learn each market and know it as well as your client so you can always stay one step a head of them. This is what a IREAA™ offers to each one of their clients. Outstanding service! Going above and beyond their expectations.

You must realize is that being a real estate IREAA™ is being the CEO of your own business. It is up to you to make all the decisions on how to run your business and in order to maximize your success as a IREAA™ you must treat it as a business, not as an individual. Your clients are the lifeline to your business and they can make or break you.  Your clients may never meet you personally so you must posses a business, but friendly and caring attitude. This is how you are judge by the outside world and clients need to feel comfortable with you at all times.

IREAA™ must be organized and know about each aspect of theirs client business and must have knowledge of listings in their inventory. This is vital so when you client emails, IMs or calls you can quickly put your hand on their file in order to discuss the activity of that listing. Work independently, do not rely on the client to provide you with information, but take the initiative to seek the information and share it with your client.